Terms of Service

1. Agreement to These Terms

These Terms of Service ("Terms") govern your use of the Prisma website and the services provided by Prisma ("Prisma," "we," "us," or "our"). By using our website, booking a call, or engaging us as a client, you agree to these Terms. If you do not agree, please do not use our website or services.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. What We Provide

Prisma provides lead generation services for roofing companies. This includes planning, building, and managing paid advertising campaigns (on platforms such as Google Ads and Meta Ads) designed to generate qualified leads for your business within your service area.

The specific scope of work, deliverables, and any service-level expectations for your engagement will be confirmed with you directly before we begin. These Terms apply alongside any specific agreement we reach with you. Where a signed agreement conflicts with these Terms, the signed agreement controls.

3. Your Responsibilities

To deliver our services, we rely on you to:

• Provide accurate information about your business, service area, and the type of work you want
• Grant and maintain the access we need to your advertising accounts (such as Google Ads and Meta Business accounts)
• Fund your own ad spend and keep your payment methods with those platforms current (see Section 5)
• Respond to the leads we generate in a timely, professional manner
• Comply with all applicable laws and the terms of the advertising platforms, including rules around contacting consumers

We are not responsible for results that suffer because leads are not contacted promptly, because account access is removed, or because ad spend is paused or unfunded.

4. Fees and Payment

Our service fee is a flat amount billed on a recurring monthly basis, separate from your ad spend. The exact fee is the amount agreed with you before your engagement begins.

• Fees are billed in advance for each monthly period unless we agree otherwise in writing.
• Our fee covers our work managing your campaigns. It does not include the money paid to advertising platforms for the ads themselves.
• Late or failed payments may result in us pausing work until payment is resolved.

5. Ad Spend

You pay for your own advertising spend directly to the advertising platforms through your own accounts. We do not mark up, collect, or take a percentage of your ad spend. You control your own budget and can see exactly where every dollar goes.

Because ad spend is paid through your own accounts, you are responsible for those charges. We will recommend budgets and manage how that spend is used, but the funds and the platform relationship remain yours.

6. Term and Cancellation

Our service is month to month. There is no long-term contract.

• You may cancel at any time. We ask for reasonable notice before your next billing date so we can wind down your campaigns cleanly.
• Fees already paid for the current period are generally non-refundable, since the work for that period is already underway.
• On cancellation, we will stop managing your campaigns. Your ad accounts, and any data within them, remain yours.
• We may also end an engagement if we believe we can no longer deliver value, if these Terms are violated, or if continuing would conflict with our market exclusivity commitments.

7. Market Exclusivity

We work with one roofing company per market. Your "market" is defined as the specific cities and zip codes that make up your service area, agreed with you in writing before your engagement begins.

While you are an active client in good standing, we will not take on a competing roofing company within that defined market. This exclusivity applies only to the market we agree on and ends when your engagement ends.

8. No Guarantee of Results

We work hard to generate qualified leads, but advertising results depend on many factors outside our control, including your market, your pricing, seasonality, your sales process, how quickly you respond to leads, and the advertising platforms themselves.

9. Third-Party Platforms

Our services rely on third-party platforms such as Google Ads and Meta Ads. Your use of those platforms is governed by their own terms and policies. We are not responsible for changes those platforms make to their rules, pricing, algorithms, or account decisions, including account suspensions or ad disapprovals that are outside our control.

10. Intellectual Property

The Prisma name, logo, website, and the content we create remain our property. The ad creative and campaign assets we produce for you may be used by you in connection with our services; ownership and license details for any specific deliverables will be as set out in your engagement agreement.

You retain ownership of your own brand, business name, logos, and any materials you provide to us.

11. Limitation of Liability

To the fullest extent permitted by law, Prisma will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenues, arising out of or related to our services or these Terms.

To the fullest extent permitted by law, our total liability for any claim arising out of or related to our services will not exceed the total service fees you paid to us in the three (3) months immediately before the event giving rise to the claim.

12. Indemnification

You agree to indemnify and hold harmless Prisma and its founder from any claims, damages, or expenses (including reasonable legal fees) arising from your use of our services, your advertising content or business practices, your handling of leads, or your violation of these Terms or applicable law.

13. Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the "Last updated" date at the top of this page. If the changes are significant, we will make a reasonable effort to notify active clients directly. Continuing to use our website or services after changes are posted means you accept the updated Terms.

14. Governing Law

These Terms are governed by the laws of the State of Missouri, without regard to its conflict-of-law rules. Any disputes arising out of or relating to these Terms or our services will be handled in the state or federal courts located in Missouri, and you agree to that jurisdiction.

15. Contact Us

If you have questions about these Terms, reach out directly.