Prisma
Now taking on new clients in Greater St. Louis
Roofing lead generation

We turn ad spend into booked jobs.

Qualified leads for roofing companies. Not clicks. Not impressions. Real roofs on your calendar.

The Prisma prism — light entering and splitting into a spectrum
Book a Call See how it works ↓

One input · a spectrum of results

We generate leads for
Why Prisma

Most options cost more and deliver less.

Clicks, impressions, and "brand awareness" don't pay your crew. Here's how the options stack up.

The old way
✕Google Ads DIY means months of learning and expensive mistakes
✕Marketing agencies charge a $3,000 to $5,000 monthly retainer for vague "impressions"
✕An in-house marketer runs $60k+ in salary with a 6-month ramp time
✕Angi and HomeAdvisor sell the same lead to 5 other roofers at once
vs
Prisma
✓Campaigns live in days, booked jobs in 2 to 3 weeks
✓Flat fee, so your ad spend goes straight to the platforms, not us
✓No ramp time, we know local service markets cold
✓Exclusive leads for your area and your trade, nobody else
Run the Numbers

See what better leads mean for your business.

Plug in your average job value and close rate to see what exclusive leads could add to your calendar.

4 jobsPer month
$36,000Monthly revenue
$432,000Annual revenue
Estimates for illustration only, not a guarantee of results. See full breakdown with comparison →
How it Works

One input, split into results.

You run a business, not an ad agency. We handle the spend, the targeting, and the follow-up, so all you do is take the calls.

01

We map your market

We learn your service area, your best jobs, and what a good lead is actually worth to you. Plain math, real numbers.

02

We run the spend

Targeted local campaigns go live. Every dollar points at people who need your service in your area right now.

03

You book the work

We screen for intent, things like replacements, storm damage, and commercial jobs. Only the calls worth your time come through. You show up, price it, close it.

The Team

The people behind the calls.

Thomas Brooks, founder of Prisma
Who's behind Prisma

I've sat where you sit. That's why I built this.

Three years in insurance sales taught me exactly what low-intent leads cost, and not just in money, but in wasted calls, chased ghosts, and time you don't get back. I got tired of it for myself, and I didn't want other business owners dealing with the same headache.

Building and scaling businesses is what drives me. Prisma is what happens when that passion meets a real problem. I handle every conversation and appointment personally, so you'll always talk to the person who built the system, not someone reading from a script.

Thomas BrooksFounder, Prisma · serving Greater St. Louis
No contracts. Month to month, cancel anytime.
Ally Armstrong, co-founder of Prisma
Co-Founder

The face and energy of Prisma.

Ally is Prisma's brand representative, the personality behind the social media, the media content, and every client touchpoint after you sign on. Her BS in Theatre from Missouri Baptist University wasn't accidental; she's a natural communicator who makes people feel genuinely at ease.

Rooted in her faith and her Kentucky upbringing, she brings real warmth and enthusiasm to everything client-facing. If Prisma has an energy, it's hers.

Ally ArmstrongCo-Founder, Prisma · Client Support & Media
Real support. A person who actually picks up.
Questions

Straight answers.

What counts as a qualified lead?
Someone in your service area who needs the work you do and is ready to talk price and scheduling. We screen out wrong-number, out-of-area, and tire-kicker contacts before they reach you.
Am I locked into a contract?
No. It's month to month. If the calendar isn't filling up, you can cancel anytime. We'd rather earn the next month than trap you in the last one.
Who pays for the ad spend?
You do, and it goes straight to the ad platforms in your own account. Our fee is flat and separate, so you always see exactly where every dollar lands.
How fast will I see leads?
Most clients see their first booked jobs within the first couple of weeks of campaigns going live. Volume builds as we test and tune your targeting.
Do you work with multiple roofing companies in the same area?
No. One roofing company per market. We define your market up front as the specific cities and zip codes you actually serve, agreed on before we start, so there's no guesswork. Once you're our client in that territory, we don't take on a competitor in it. That's the whole point: your leads stay yours.
How is this different from HomeAdvisor or Angi?
Those platforms sell the same lead to 4 to 6 contractors at once. You're racing other roofers to the phone before the homeowner moves on. Prisma generates leads exclusively for you, your area, your company, nobody else. When the phone rings, it's already your job to lose.
What happens on the call

A quick 15-minute fit check.

We only take on roofers we know we can actually deliver for. So this call is as much us making sure it's the right fit as it is you sizing us up.

  • 1
    We learn your market. Your service area, your best jobs, and how much work you can handle, so we can see whether we can genuinely move the needle for you.
  • 2
    You see exactly how it works. The plan, the real numbers, and what you'd actually get. No slide deck, no jargon, no pressure.
  • 3
    We both decide if it's a fit. If we're right for each other, we map next steps. If we're not, we'll tell you straight. We'd rather pass than take on a roofer we can't win for.
One roofer per market  ·  St. Louis is open

Let's fill your calendar.

One call to map your market and see if we're the right fit. No pitch deck, no fluff, just the numbers.

Book a Call
Free, no-obligation call Month-to-month, cancel anytime You keep your own ad account One roofer per market

Or reach Thomas directly: 636-387-3000  ·  hello@prismasolutions.org

Book a Call · It's Free